Bestview is a tree removal and landscape business. They also offer a wide range of other services to help maintain your property. Understanding their market and clientele was a big factor in creating their brand. The goal was to separate them from their competitors. The brand I created is a modern and clean look to break the norm of a typical tree &  landscaping business. I didn't use a whole tree, just the leaf and tied in an eye with the letter b. This gives Bestview a distinguished icon and brand.