When discussing design, it’s easy to get caught up in aesthetics, trends, and making a lasting impression. But at its core, design is about one thing: communication. Good design speaks to the audience clearly and effectively. Whether it’s a website, a business card, or an app interface, if the design doesn’t communicate its intended message or function, it fails, no matter how beautiful or memorable it may be.
Good Design Isn’t Always Memorable
A common misconception, especially among new designers, is that a good design has to be groundbreaking or unforgettable. In reality, a good design simply needs to work well. Sometimes, the best designs are the ones you barely notice because they seamlessly fulfill their purpose. They don’t scream for attention; they quietly do their job.
For example, think about everyday objects like street signs, forms, or packaging. We often take them for granted, but their designs are successful because they effectively communicate what they need to without adding unnecessary complexity. As designers, it’s important to remember that not every project needs to be a showstopper. Sometimes, simplicity and functionality are all that’s needed.
Lost in the Weeds
Designers, especially those fresh out of school, often feel pressured to leave their mark on every project. The desire to stand out can sometimes lead to overcomplicated or overly ambitious designs that miss the mark. However, not every project needs to reinvent the wheel. Some projects, like a simple business card redesign, don’t need flashy innovations—they just need to work.
By focusing on making sure your design communicates effectively with the intended audience, you’ll find that your work improves. Once you’ve mastered creating designs that fulfill their purpose, you’ll have a solid foundation to build upon.
Striving for Great Design
Good design is functional, but great design is both functional and memorable. It’s the kind of work that gets talked about around the office, that people remember, and that other companies try to emulate. These are the projects that can define your portfolio and elevate a company’s brand or marketing efforts.
However, great design doesn’t come without first mastering good design. It’s only when you fully understand how to create work that communicates effectively and serves its purpose that you can push the boundaries and create something truly memorable.
In the world of design, it’s crucial to understand that not every project needs to be a masterpiece. The primary goal of any design is to communicate effectively with the end user. Once you’ve mastered the fundamentals of good design, you can then aim for greatness, creating work that not only communicates but also leaves a lasting impression.
So, whether you’re designing a simple flyer or a full-scale branding campaign, always remember:
Good design comes first, and great design follows.